By embarking upon a career in tourism, you can be part of an industry that has become a global phenomenon over the last 70 years. Many economies and businesses now rely on their ability to attract visitors, and international providers need to keep reinventing themselves in order to stay ahead of the curve in this evolving, uncertain and competitive environment.
Whether you want to work in areas ranging from tour operations and destination management organisations to attractions and events organisations, or even set up your own business, our International Tourism Management degree course at University College Birmingham will equip you with the vital industry skills and attributes to realise your career aspirations. Studying at a recognised Institute of Travel and Tourism (ITT) Centre of Excellence, you will learn how to analyse tourism trends and undertake industry projects in order to devise innovative, creative strategies to compete in the marketplace.
One of the benefits of our four-year BA (Hons) degree course is a 48-week paid work placement, giving you a distinctive advantage in a competitive job market when you graduate. Did you know that just over 80% of graduate employers recruit regardless of the degree you have studied, and over 70% of employers state that you stand ‘little or no chance’ of getting a job with them if you don’t have relevant work experience? It is also worth remembering that half of young people your age now go to university, with just over 70% achieving a First or Upper Second Class degree. Your degree is important, but it’s not enough. High quality work experience is essential to ensure you become an industry-ready graduate, so we highly recommend that you choose our four-year degree with placement.
You will also go on a variety of residential visits both in the UK and abroad. In addition, our range of optional modules will enable you to specialise your studies to match your interests and career aims.
Students studying the FdA will have the option of progressing onto the final year of the BA (Hons).
What our staff and students say
University College Birmingham is well known for its travel and tourism courses due to the number of opportunities they offer for students. The residential trips were a real highlight for me – they are all closely linked to your modules, but you also still get time to explore the destinations fully, making some unforgettable memories.
Why choose this course?
- Paid placement year – As part of the four-year BA (Hons) International Tourism Management course, you will undertake a 48-week paid placement to experience the industry first hand and greatly enhance your career prospects. What’s more, you will not incur any tuition fees during the placement. For those not wishing to undertake a placement, it is possible to opt out of the placement year and complete a three-year BA (Hons) degree
- Residential visits – During the course, you will take on a range of projects within the UK and overseas to gain a unique insight into how major destinations develop their tourism industries, with the University covering the essential costs of your trips. Previous destinations have included Krakow, Prague, Budapest, Barcelona, Seville, Berlin, Amsterdam, The Gambia, Cyprus, Toronto, Boston, Washington and New York
- Specialise your studies – From Attraction Management to Crisis Communications Management or Smart Tourism and Aviation, we offer a variety of optional modules that will enable you to gain expertise in a field that relates to your chosen career path
- Industry approved – As an ITT Centre of Excellence, we host tourism and travel events to enrich your studies and promote industry awareness, while you will also have the chance to work on live and simulated industry projects in association with our industry networks
Students on our travel and tourism degree courses have use of our exciting simulation facilities at our new Aviation and Tourism Suite, featuring a state-of-the-art mock plane cabin. The facilities also include check-in areas and Galileo GDS system for training students. Find out more.
As a new student studying this degree full-time, you will receive £300 per year via our Kick-Start Scheme (eligibility criteria applies). The scheme will support your studies and future career by contributing to course-related materials, uniform or selected items on campus. You might even qualify for an additional £500 per year.
Our open days are designed to give you as much information as possible about UCB and the areas you are interested in studying. Come along and we may make you an offer on the day.
Accreditations and Endorsements
Teaching and assessment
Teaching is carried out by appropriately qualified and experienced lecturers and a typical week will have up to 15 contact hours, with additional optional hours should you decide to take up career-enhancing opportunities offered by UCB.
- Large group teaching – 4 hours of lectures in lecture rooms per week
- Smaller group teaching – 5 hours of student-based sessions in smaller groups, focusing on contemporary industry themes, data analysis, application of industry toolkits to a range of scenarios and proposing creative solutions/best practice
- Tutorials – 3 hours of tutorials per week (involving personal, group, academic and placement sessions each week)
- Academic and employability support – at least 2 hours per week. You are expected to visit CASE and hired@UCB for support with academic and professional development
- Industry speaker sessions and employer fairs – approximately 8 hours of specialist input and networking over a semester
- Field trips and visits – you are also invited to participate on day visits and residential visits, on average 5-8 days per academic year (essential elements of the visit are included within your fees)
In addition, you are expected to commit to approximately 20 hours a week of your own study time in preparation for teaching sessions and preparing for and completing assessment. Canvas, our virtual learning platform, provides 24-hour access to learning and support materials.
Assessment is designed to provide you with an opportunity to demonstrate your strengths in a number of ways and so a variety of assessment methods are used. There is a strong focus on embedding employability and professional skills and knowledge into the course through a range of individual assessments including live industry projects, industry-simulated activities (practical assessments), reports (with given templates), online activities and projects based on student visits.
An estimated breakdown of the assessment for this course is as follows:
- Coursework – 48%
- Practical assessment – 52%
Please note that the information provided above is indicative only and actual timetables and assessment regimes will be issued to students at induction.
Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2015-2020.
A-level: An A-level grade profile of CCC.
BTEC: A BTEC grade profile of MMM. This can be achieved from either an Extended Diploma or a combination of smaller BTEC qualifications.
Tariff: Other Level 3 qualifications are accepted at UCB for entry. A minimum of 96 UCAS Tariff points will be required.
Access to Higher Education Diploma: 96 UCAS Tariff points including a minimum of 15 Level 3 credits at Distinction.
A-level: An A-level grade profile of CD.
BTEC: A BTEC grade profile of PPP. This can be achieved from either an Extended Diploma or a combination of smaller BTEC qualifications.
Apprenticeship: Achieve an advanced apprenticeship (level 3)
Tariff: Other Level 3 qualifications are accepted at UCB for entry. A minimum of 56 UCAS Tariff points will be required.
Access to Higher Education Diploma: 56 UCAS Tariff points.
Non-tariff: Non-UCAS Tariff-based Level 3 qualifications are also considered for entry. Please contact firstname.lastname@example.org to check your eligibility.
Work-based: We also give equal consideration to applicants who are currently in work and wish to apply to UCB. To apply, you must have a minimum of 3 years’ relevant work experience, demonstrating management or supervisory duties. Your application must also include a reference from your line manager supporting your entry to higher education. For further details please contact Admissions.
Find out more information on tariff entry requirements for 2019/20 entry.
For entry requirements for EU and international students, please visit the Country Specific Information page.
UCAS Tariff Calculator
You can use our calculator below to convert your predicted/achieved grades into UCAS Tariff points.
If your total predicted/achieved points do not meet those outlined above or your qualification(s) do not appear on the UCAS Tariff please contact the admissions directly on 0121 604 1040 or email email@example.com.
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The modules listed on the website for this course are regularly reviewed to ensure they are up-to-date and informed by industry as well as the latest teaching methods. Unless otherwise stated,
the modules listed above for this course are for students starting in the academic year 2020/21. On occasion, we may need to make unexpected changes to modules and if this occurs,
we will contact all offer holders as soon as possible.
UCB encourages you to seek industry experience throughout your studies. To complement the industry projects you will undertake, we work with a range of travel and tourism providers to offer a variety of opportunities (paid and voluntary) over a variety of timeframes.
A formal paid 48-week placement is offered as part of your course, along with opportunities for work on a part-time basis and during the summer months. You will not incur tuition fees during the 48-week placement.
All formal placements are dependent on the availability of the employer/role and also on you passing an application/interview process.
Placement locations have previously included:
- Caro Hotel (Spain)
- Lisbon Bike Tour & Outdoors (Portugal)
- Coeur Des Montagnes (France)
- Brussels Marriott Hotel Grand Place (Brussels)
- Hilton Birmingham Metropole (Birmingham)
- Cherry Hills Country Club (USA)
- Hotel Alhambra Palace (Grenada, Spain)
What our employers say
Our hired@UCB team will make sure that you are well matched for your placement and support your progress throughout your work experience.
All placements are dependent on the availability of the employer/role and also on you passing an application/interview process.
Completing this tourism degree will allow you to move into a wide variety of areas within the international tourism industry, with opportunities for rapid advancement in the public, private and voluntary sectors. You could pursue a career in:
- Tour operations
- Destination management organisations
- Tourism and digital marketing
- Market research
- Corporate press relations
- Project management
- Travel account management
- Other transport graduate recruitment schemes
Our graduates have also gone on to work in corporate travel and events companies, as well as within the wider travel industry in travel journalism and media.
BA (Hons) degree graduates who want to continue their studies can progress onto postgraduate study, such as our MSc/PGDip Aviation Management and MSc/PGDip International Tourism Management courses or other postgraduate level courses offered at University College Birmingham, the University of Birmingham or elsewhere.
hired@UCB is our student and alumni support service designed to provide a single reference point for information, advice and guidance regarding opportunities to develop and demonstrate employability and enterprise skills.
Based in new facilities on the ground floor of Moss House, the hired@UCB team comprises specialist and qualified staff with knowledge and experience of:
- Careers advice and guidance
- Placements, work experience and volunteering
- Employer engagement
- Part-time and seasonal work
- Internships and apprenticeships
- Graduate schemes and alumni support
- Unitemps – UCB's recruitment agency
Find out more about hired@UCB services.
Read what our current students and alumni love about UCB and how we helped them begin their career in industry.
Zahara Cuenca Lopez
International Tourism Management
International Tourism Management
International Tourism Management