International Tourism Business Management BA (Hons) / FdA

Overview (NV)

BA (Hons)

Course length
3 years full-time / 6 years part-time
UCAS code
Fees (Home/EU)
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Fees (International)
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Course length
2 years full-time / 4 years part-time
UCAS code
Fees (Home/EU)
View tuition fees
Fees (International)
View tuition fees


This course is offered as both a BA (Hons) and FdA. Students studying the FdA will have the option of progressing onto the final year of the BA (Hons) at the end of year 2.


Tourism has become a global phenomenon over the last 70 years, with many economies and tourism businesses around the world relying on their ability to attract visitors. International tourism providers operate within a dynamic, uncertain and competitive environment. 

In the international business environment, tourism businesses and destinations need to keep abreast of the drivers of change within the global tourism landscape. This is a key step in devising successful long-term tourism business strategies. 

This course equips you with the business management skills and attributes that the industry is seeking – the ability to analyse tourism trends, operate within a turbulent environment and innovative and creative strategies to compete successfully in the marketplace. 

You will also get the opportunity to specialise by choosing from our large portfolio of industry-related modules. Whether you’re interested in operations management in the airline industry, international marketing, events management or nature tourism, you’ll find a field or sector of the tourism industry which is in line with your career aspirations.

View the latest edition of the  Traveller@UCB magazine.

Why should I choose this course?

  • You will examine the broad environment in which tourism operates, focusing on the significant value and scale of global tourism activity and the wide range of organisations within the industry.
  • In association with our industry networks, you will work on live projects with an emphasis on problem-solving and decision-making skills.
  • You will have the opportunity to specialise further in a chosen area through the portfolio of option modules.
  • You will get the chance to work on your own research project, which creates an opportunity to critically analyse a particular area or field of the international tourism industry that interests you.
  • There is an optional placement year during this course, which will provide you with valuable work experience and the opportunity to build industry contacts.
  • UCB hosts tourism and travel events as part of student enrichment and to promote industry awareness. The University is proud to be an Institute of Travel & Tourism (ITT) Centre of Excellence and staged the ITT Future You On The Road conference in February 2016.
  • Give yourself the employment edge and learn a language as an optional module. 

Residential visits

As part of your assessment, you will participate in visits both within the UK and overseas. The costs for the essential elements of these visits will be included within the tuition fees. The projects you will undertake overseas will give you a unique insight into how major international destinations develop their tourism industries. Previous destinations include Krakow, Prague, Budapest, Barcelona,Seville, Berlin, Amsterdam, The Gambia, Cyprus, Toronto,Boston, Washington and New York.

Please note that the information provided above is indicative only and actual timetables and assessment regimes will be issued to students at induction.

Business stats

New facilities for 2019

As part of UCB's ongoing investment, students on this course will have use of exciting new simulation facilities, including a state-of-the-art, mock plane cabin. The facilities, which are due to open in Autumn 2019, will also include check-in areas and Galileo GDS system for training students. Find out more.

Kick-Start Scheme

All new students studying a full-time, undergraduate or PGCE course, paying fees at the maximum rate (£9,250), and with a student status of Home, EU or Channel Isles are eligible to receive £300 per year via the Kick-Start Scheme. To find out more about how these funds can support your studies and your future career, and to find out if you are eligible for an additional £500 per year, visit  Kick-Start FAQs

Open days

Our   open days are designed to give you as much information as possible about UCB and the areas you are interested in studying. Come along and we may make you an offer on the day.


Institute of travel and tourism

Teaching & Assessment (NV)

Teaching and assessment

Teaching is carried out by appropriately qualified and experienced lecturers and a typical teaching week will have 16 teaching contact hours and additional optional hours if students take up career-enhancing opportunities offered by UCB.  An indicative timetable would show:

  • Large group teaching - 5 hours of lectures in lecture rooms 
  • Smaller group teaching - 6 hours of teaching in smaller groups discussing topics relevant to the module (this will also include computer-based activities)
  • Tutorials: 2 hours of tutorials (involving personal, group and academic sessions each week) 
  • Industry speaker sessions - (approximately 6 hours of specialist input over a semester)
  • Optional languages - (3 hours per week - if selected)
  • Field trips and visits - students are also required to participate on day visits and a compulsory overseas residential visit (essential elements of the visit are included within the fees) – up to 8 days  

Individual study

In addition, you are expected to commit approximately 20 hours a week of your own study time in preparation for teaching sessions and preparing for and completing assessment. UCB Online provides a 24 hour access to learning and support material.


Assessment is designed to provide you with an opportunity to demonstrate your strengths in a number of ways and so a variety of assessment methods are used. There is a strong focus on embedding employability and professional skills and knowledge into the course through individual and team-based live projects, industry-simulated activities, online activities and student visits.

An estimated breakdown of the assessment for this course is as follows:

  • Coursework - 92%
  • Practical assessment - 8%
  • Written examination - 0%

Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2015-2020.

Entry Requirements (NV)

Entry requirements 

International Tourism Business Management BA (Hons)

A Level: An A level grade profile of CCC

BTEC: A BTEC grade profile of MMM, this can be achieved from either an Extended Diploma or a combination of smaller BTEC qualifications.

Tariff: Other Level 3 qualifications are accepted at UCB for entrance, a minimum of 96 UCAS Tariff points will be required.

Access to Higher Education Diploma: 96 UCAS Tariff points including a minimum of 15 Level 3 credits at Distinction. 

International Tourism Business Management FdA

A Level: An A level grade profile of CD

BTEC: A BTEC grade profile of PPP, this can be achieved from either an Extended Diploma or a combination of smaller BTEC qualifications.

Tariff: Other Level 3 qualifications are accepted at UCB for entrance, a minimum of 56 UCAS Tariff points will be required for entrance.

Access to Higher Education Diploma: 56 UCAS Tariff points

Non-tariff: Non-UCAS Tariff based Level 3 qualifications are also considered for entry please contact to check your eligibility.

Work-based: We also give equal consideration to applicants who are currently in work and wish to apply to UCB. To apply, you must have a minimum of 3 years’ relevant work experience, demonstrating management or supervisory duties. Your application must also include a reference from your line manager supporting your entry to higher education. For further details please contact Admissions.

Find out more information on tariff entry requirements for 2019/20 entry.

EU/international students

For entry requirements for EU and international students, please visit the Country Specific Information page.


UCAS Tariff calculator

You can use our calculator below to convert your predicted/achieved grades into UCAS Tariff points.  

If your total predicted/achieved points do not meet those outlined above or your qualification(s) do not appear on the UCAS Tariff please contact the admissions directly on 0121 604 1040 or email

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Qualification Grade Points
Modules (NV)


FdA students will study modules for years 1 and 2. Upon successful completion FdA students will have the option of progressing onto the final year.

Year 1

Developing People in Tourism Tourism and Media Tourism Business Environment Travel Geography Tourism Professional Practice Travel and Tourism Marketing

Year 2

Destination Planning and Development Leading People in Tourism Tourism Investigations Tourism Marketing Management Tourism Operations Management
Plus one option from:
Events Planning Responsible Nature-based Tourism Social Media in Aviation and Tourism Dark Tourism Airport Planning Adventure Tourism Sustainable Tourism Management Voluntary Initiative Creative Communications Enterprise Start-up Studies Cruise Operations

Optional Work Placement (for BA (Hons) students only)

Year 3

Plus one option from:
Financial Strategy Anthropology of Tourism Destination Management International Marketing Organisational Learning in Tourism Dark and Thanatourism Management Adventure Tourism Issues and Futures Festivals and Events Tourism

Research option

In the final year students will have the option of choosing one of the following research modules:

  Please note
The modules listed on the website for this course are regularly reviewed to ensure they are up-to-date and informed by industry as well as the latest teaching methods. Unless otherwise stated, the modules listed above for this course are for students starting in the academic year 2020/21. On occasion, we may need to make unexpected changes to modules and if this occurs, we will contact all offer holders as soon as possible.


Placements (NV)

Work Placement

For BA (Hons) students only.

You can gain valuable work experience on an optional 12-month work placement. This is an exciting opportunity to put what you have learned into practice, broaden your experience and demonstrate your abilities to potential employers. 

Over the years, we have developed close working relationships throughout the tourism sector in the UK and internationally. Our hired@UCB team will assist you in finding a paid placement that gives you the relevant experience to support your future career plans.

Employability (NV)


Upon successful completion of this course, you will be able to move into a wide variety of areas within the international tourism industry. Graduates have also gone on to work in corporate travel, for events companies or in the wider travel industry in travel journalism and media. 

Graduating with this degree will enable you to pursue a career in:

  • Tour operations
  • Destination management organisations
  • Tourism marketing
  • Aviation sector airlines
  • Events management

UCB hosts tourism and travel events as part of student enrichment and to promote industry awareness. The University is proud to be an Institute of Travel & Tourism (ITT) Centre of Excellence and staged the  ITT Future You On The Road conference in February 2016. 


hired@UCB is our student and alumni support service designed to provide a single reference point for information, advice and guidance regarding opportunities to develop and demonstrate employability and enterprise skills.

Based on the 7th floor of our Summer Row campus, the hired@UCB team comprises specialist and qualified staff with knowledge and experience of:

  • Careers advice and guidance
  • Placements, work experience and volunteering
  • Employer engagement
  • Part-time and seasonal work
  • Internships and apprenticeships
  • Graduate schemes and alumni support
  • Unitemps – UCB's recruitment agency 

Find out more about  hired@UCB services.  


Profiles (NV)

Student profiles

Read what our current students and alumni love about UCB and how we helped them begin their career in industry.


Marius Tudor

Marius Tudor

International Tourism Business Management

Read more

Maria Balitska

Maria Balitska

International Tourism Business Management

Read more


Kayleigh Parrott-Goldthorp

International Tourism Business Management

Read more

Unistats Data (NV)