International Tourism Business Management BA (Hons) / FdA

Overview (NV)

BA (Hons)

Course length
3 years full-time / 6 years part-time
UCAS code
Fees (Home/EU)
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Fees (International)
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Course length
2 years full-time / 4 years part-time
UCAS code
Fees (Home/EU)
View tuition fees
Fees (International)
View tuition fees



Tourism has become a global phenomenon over the last 70 years, with many economies and tourism businesses around the world relying on their ability to attract visitors. International tourism providers operate within a dynamic, uncertain and competitive environment.

In the international business environment, tourism businesses and destinations need to keep abreast of the drivers of change within the global tourism landscape. This is a key step in devising successful long-term tourism business strategies.

This course equips you with the business management skills and attributes that the industry is seeking – the ability to analyse tourism trends, operate within a turbulent environment and innovative and creative strategies to compete successfully in the marketplace.

You will also get the opportunity to specialise by choosing from our large portfolio of industry-related modules. Whether you’re interested in operations management in the airline industry, international marketing, events management or nature tourism, you’ll find a field or sector of the tourism industry which is in line with your career aspirations.

For those studying the BA (Hons) course, one of the highlights is the optional 48-week paid placement, giving you the opportunity to gain extensive industry experience before you graduate. This will give you a distinctive advantage by developing your work-ready skills. Placement opportunities are available throughout the UK and around the world – and what’s more, you won’t incur any tuition fees during your placement year.

Students studying the FdA will have the option of progressing onto the final year of the BA (Hons).

What our staff and students say

Why choose this course?

  • Residential visits* - You will undertake projects overseas that will give you a unique insight into how major international destinations develop their tourism industries. Previous destinations include Krakow, Prague, Budapest, Barcelona, Seville, Berlin, Amsterdam, The Gambia, Cyprus, Toronto, Boston, Washington and New York. The essential costs of these trips are covered by UCB.
  • Optional 48-week paid professional placement – If you are studying the BA (Hons) course, you can undertake a 48-week paid placement to experience the industry first-hand and gain valuable work experience. You will not incur tuition fees during the placement
  • Specialise your studies - You will get the chance to work on your own research project, which creates an opportunity to critically analyse a particular area or field of the international tourism industry that interests you
  • Enrichment opportunities - UCB hosts tourism and travel events as part of student enrichment and to promote industry awareness. The University is proud to be an Institute of Travel & Tourism (ITT) Centre of Excellence and staged the  ITT Future You On The Road conference in February 2016
  • Practical application - In association with our industry networks, you will work on live projects with an emphasis on problem-solving and decision-making skills

*Please note that the information provided above is indicative only and actual timetables and assessment regimes will be issued to students at induction.

Course-specific facilities

As part of UCB's ongoing investment, students on this course will have use of exciting new simulation facilities, including a state-of-the-art, mock plane cabin. The facilities also include check-in areas and Galileo GDS system for training students. Find out more.

Kick-start scheme

As a new student studying this degree full-time, you will receive £300 per year via our Kick-Start Scheme (eligibility criteria applies). The scheme will support your studies and future career by contributing to course-related materials, uniform or selected items on campus. You might even qualify for an additional £500 per year.

Open days

Our  open days are designed to give you as much information as possible about UCB and the areas you are interested in studying. Come along and we may make you an offer on the day. 

Accreditations and Endorsements  

University of Birmingham Accreditation -Partnership LogoInstitute of Hospitality  Institute of travel and tourism

Teaching & Assessment (NV)

Teaching and assessment

Teaching is carried out by appropriately qualified and experienced lecturers and a typical teaching week will have 16 teaching contact hours and additional optional hours if students take up career-enhancing opportunities offered by UCB.  An indicative timetable would show:

  • Large group teaching - 5 hours of lectures in lecture rooms 
  • Smaller group teaching - 6 hours of teaching in smaller groups discussing topics relevant to the module (this will also include computer-based activities)
  • Tutorials: 2 hours of tutorials (involving personal, group and academic sessions each week) 
  • Industry speaker sessions - (approximately 6 hours of specialist input over a semester)
  • Field trips and visits - students are also required to participate on day visits and a compulsory overseas residential visit (essential elements of the visit are included within the fees) – up to 8 days  

Individual study

In addition, you are expected to commit approximately 20 hours a week of your own study time in preparation for teaching sessions and preparing for and completing assessment. UCB Online provides a 24 hour access to learning and support material.


Assessment is designed to provide you with an opportunity to demonstrate your strengths in a number of ways and so a variety of assessment methods are used. There is a strong focus on embedding employability and professional skills and knowledge into the course through individual and team-based live projects, industry-simulated activities, online activities and student visits.

An estimated breakdown of the assessment for this course is as follows:

  • Coursework - 92%
  • Practical assessment - 8%
  • Written examination - 0%

Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2015-2020.

Entry Requirements (NV)

Entry requirements 

International Tourism Business Management BA (Hons)

A Level: An A level grade profile of CCC

BTEC: A BTEC grade profile of MMM, this can be achieved from either an Extended Diploma or a combination of smaller BTEC qualifications.

Tariff: Other Level 3 qualifications are accepted at UCB for entrance, a minimum of 96 UCAS Tariff points will be required.

Access to Higher Education Diploma: 96 UCAS Tariff points including a minimum of 15 Level 3 credits at Distinction. 

International Tourism Business Management FdA

A Level: An A level grade profile of CD

BTEC: A BTEC grade profile of PPP, this can be achieved from either an Extended Diploma or a combination of smaller BTEC qualifications.

Tariff: Other Level 3 qualifications are accepted at UCB for entrance, a minimum of 56 UCAS Tariff points will be required for entrance.

Access to Higher Education Diploma: 56 UCAS Tariff points

Non-tariff: Non-UCAS Tariff based Level 3 qualifications are also considered for entry please contact to check your eligibility.

Work-based: We also give equal consideration to applicants who are currently in work and wish to apply to UCB. To apply, you must have a minimum of 3 years’ relevant work experience, demonstrating management or supervisory duties. Your application must also include a reference from your line manager supporting your entry to higher education. For further details please contact Admissions.

Find out more information on tariff entry requirements for 2019/20 entry.

EU/international students

For entry requirements for EU and international students, please visit the Country Specific Information page.


UCAS Tariff calculator

You can use our calculator below to convert your predicted/achieved grades into UCAS Tariff points.  

If your total predicted/achieved points do not meet those outlined above or your qualification(s) do not appear on the UCAS Tariff please contact the admissions directly on 0121 604 1040 or email

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Qualification Grade Points
Modules (NV)


FdA students will study modules for years 1 and 2. Upon successful completion FdA students will have the option of progressing onto the final year.

Year 1

Developing People in Tourism Tourism and Media Tourism Business Environment Travel Geography Tourism Professional Practice Travel and Tourism Marketing

Year 2

Destination Planning and Development Leading People in Tourism Tourism Investigations Tourism Marketing Management Tourism Operations Management
Plus one option from:
Events Planning Responsible Nature-based Tourism Social Media in Aviation and Tourism Dark Tourism Airport Planning Adventure Tourism Sustainable Tourism Management Voluntary Initiative Creative Communications Enterprise Start-up Studies Cruise Operations

Optional Work Placement (for BA (Hons) students only)

Year 3

Plus one option from:
Financial Strategy Anthropology of Tourism Destination Management International Marketing Organisational Learning in Tourism Dark and Thanatourism Management Adventure Tourism Issues and Futures Festivals and Events Tourism

Research option

In the final year students will have the option of choosing one of the following research modules:

  Please note
The modules listed on the website for this course are regularly reviewed to ensure they are up-to-date and informed by industry as well as the latest teaching methods. Unless otherwise stated, the modules listed above for this course are for students starting in the academic year 2020/21. On occasion, we may need to make unexpected changes to modules and if this occurs, we will contact all offer holders as soon as possible.


Placements (NV)

Work Placement

Over the years, we have developed close working relationships throughout the tourism sector in the UK and internationally.

If you are studying the BA (Hons), you have the option of undertaking a paid 48-week work placement to gain valuable work experience. This is an exciting opportunity to put what you have learned into practice, broaden your experience and demonstrate your abilities to potential employers. You will not incur tuition fees during the 48-week placement.

Placement locations have previously included:

  • Caro Hotel (Spain)
  • Lisbon Bike Tour & Outdoors (Portugal)
  • Coeur Des Montagnes (France)
  • Brussels Marriott Hotel Grand Place (Brussels)
  • Hilton Birmingham Metropole (Birmingham)
  • Cherry Hills Country Club (USA)
  • Hotel Alhambra Palace (Grenada, Spain)

Our hired@UCB team will make sure that you are well-matched for your placement and support your progress throughout your work experience.

All placements are dependent on the availability of the employer/role and also on you passing an application/interview process.

What our employers say

At UCB, we understand the importance of work placements within academic study, and our employer contacts say they give preference to students with qualifications who also have experience within the field. Our hired@UCB team will assist you in finding a placement that gives you the relevant experience to support your future career plans.



If you do well on your placement, there are additional opportunities available such as recommendation for industry-supported mentoring schemes to guide you through your future career.

Employability (NV)

Graduate careers

Upon successful completion of this course, you will be able to move into a wide variety of areas within the international tourism industry. Graduates have also gone on to work in corporate travel, for events companies or in the wider travel industry in travel journalism and media. 

Graduating with this degree will enable you to pursue a career in:

  • Tour operations
  • Destination management organisations
  • Tourism marketing
  • Aviation sector airlines
  • Events management

Graduates who wish to continue their studies can apply to progress to postgraduate courses at UCB such as our MSc in Aviation Management or International Tourism Management. You may be eligible for a postgraduate loan.


hired@UCB is our student and alumni support service designed to provide a single reference point for information, advice and guidance regarding opportunities to develop and demonstrate employability and enterprise skills. Based on the 7th floor of our Summer Row campus, the hired@UCB team comprises specialist and qualified staff with knowledge and experience of:

  • Careers advice and guidance
  • Placements, work experience and volunteering
  • Employer engagement
  • Part-time and seasonal work
  • Internships and apprenticeships
  • Graduate schemes and alumni support
  • Unitemps - UCB's recruitment agency 

Find out more about hired@UCB services.


Profiles (NV)

Student profiles

Read what our current students and alumni love about UCB and how we helped them begin their career in industry.

Marius Tudor

Marius Tudor

International Tourism Business Management

Read more

Maria Balitska

Maria Balitska

International Tourism Business Management

Read more


Debby McAllister

International Tourism Business Management

Read more

Course Stats Data (NV)