Hospitality with Events Management BA (Hons) / FdA

Overview (NV)

BA (Hons)

Course length
4 years full-time (Including one-year industry placement)
UCAS code
Fees (Home/EU)
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Fees (International)
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Course length
3 years full-time (including 1 year on placement)
UCAS code
Fees (Home/EU)
View tuition fees
Fees (International)
View tuition fees



This course seeks to provide you with the industry know-how to develop your career in hospitality with a specific focus on event hospitality. You will develop key hospitality management skills, coupled with a complementary awareness of events provision and management. You will get a broad overview of the hospitality industry and look in detail at how different venues manage operations and stage events.

Birmingham hosts a vibrant hospitality and events industry and is home to the NEC, ICC and Arena Birmingham, which host an array of events, festivals and concerts. With our network of contacts in the local area, across the UK and overseas, our work placement team will assist you in securing a placement that matches your career aspirations.

This strongly vocational course will give you the knowledge and skills necessary for a range of management careers within the international hospitality industry. The hospitality industry is increasingly focused on international visitors and is looking for ways to partner with the events industry so you will gain valuable work experience during a 12-month paid placement at a carefully chosen hospitality and events destination.

Throughout the course we will encourage you to add to your skills by specialising in subjects such as Cross-cultural and Global Management in Hospitality, Managing Adventure Events or Events Planning. Specialist technical modules will enable you to take advantage of UCB’s unparalleled hospitality restaurant facilities and supported work placement network.

UCB offer a range of degree courses to develop the knowledge and skills necessary for a range of management careers within the hospitality industry, including International Hospitality Business Management BA (Hons) and Hospitality and Tourism Management BA (Hons).

Students studying the FdA will have the option of progressing onto the final year of the BA at the end of year 3.

What our staff and students say

A placement will help my future career as work experience is attractive to employers; sometimes a qualification alone is not enough. The (work experience) role will give real-life application to my studies and provide the experience I need for graduate employment.

Chloe Hollier-Swain, BA (Hons) Hospitality with Events Management

 Why choose this course?

  • Compulsory paid placement - You will undertake a 12-month paid placement to experience the industry first-hand, discovering in detail how different venues manage operations and stage events and gaining valuable work experience. You will not incur tuition fees during the 12-month placement
  • Industry approved centre - The Institute of Hospitality accredits the course
  • Specialise your studies - Tailor your studies to develop a specialism relevant to your chosen career through optional modules, such as Stadium and Arena Management, Festivals and Events Tourism and Sustainability in Hospitality, Tourism and Events

Course-specific facilities

You will gain experience with a unique behind-the scenes view of the catering and hospitality industry, gaining hospitality management skills in everything from casual dining to silver service. Our award-winning restaurants – the Atrium and the Brasserie – have a fantastic reputation with diners and industry professionals.

Kick-start scheme

As a new student studying this degree full-time, you will receive £300 per year via our Kick-Start Scheme (eligibility criteria applies). The scheme will support your studies and future career by contributing to course-related materials, uniform or selected items on campus. You might even qualify for an additional £500 per year.

Uniform and kit costs

This course incurs additional costs for uniform and kit. The approximate cost is £257-£302, depending on the particular items you purchase. Please also be aware that prices are subject to change each year. Exact costs, as well as information on how to order the required items, will be provided prior to enrolment.

Open days

Our  open days are designed to give you as much information as possible about UCB and the areas you are interested in studying. Come along and we may make you an offer on the day. 

Accreditations and Endorsements 

University of Birmingham Accreditation -Partnership Logo Institute of Hospitality

Teaching & Assessment (NV)

Teaching & assessment

Teaching is carried out by appropriately qualified and experienced lecturers and a typical teaching week will have up to 18 teaching contact hours made up as follows:

  • Large group teaching - 6 hours of lectures
  • Smaller group teaching - 4 hours in specialist UCB facilities plus a further 3 hours of seminars in small groups discussing topics presented in lectures in specialist UCB facilities
  • Tutorials: 2 hours being a mixture of personal, group and academic tutorials per week
  • Subject advice sessions - 2 hours per week
  • Industrial placement tutorial - 1 hour

Individual study

In addition you are likely to need to commit 20 hours a week of your own study time in preparation for teaching sessions and preparing for and completing assessment. UCB Online provides a 24 hour access to learning and support material.


Assessment is designed to provide you an opportunity to demonstrate your strengths in a number of ways and so a variety of assessment methods are used. There is a strong focus on the vocational nature of this course including live hospitality event work and industry based assignments.

An estimated breakdown of the assessment for this course is as follows:

  • Coursework - 55%
  • Practical Assessment - 37%
  • Written Examination - 8%

Please note that the information provided above is indicative only and actual timetables and assessment schedules will be issued to students at induction.

*UCB reserves the right to make changes to the programme content.

Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2015-2020.

Entry Requirements (NV)

Entry requirements 

Hospitality with Events Management BA (Hons)

A Level: An A level grade profile of CCC

BTEC: A BTEC grade profile of MMM, this can be achieved from either an Extended Diploma or a combination of smaller BTEC qualifications.

Tariff: Other Level 3 qualifications are accepted at UCB for entrance, a minimum of 96 UCAS Tariff points will be required.

Access to Higher Education Diploma: 96 UCAS Tariff points including a minimum of 15 Level 3 credits at Distinction.

Hospitality with Events Management FdA

A Level: An A level grade profile of CD

BTEC: A BTEC grade profile of PPP, this can be achieved from either an Extended Diploma or a combination of smaller BTEC qualifications.

Apprenticeship: Achieve an advanced apprenticeship (level 3)

Tariff: Other Level 3 qualifications are accepted at UCB for entrance, a minimum of 56 UCAS Tariff points will be required for entrance.

Access to Higher Education Diploma: 56 UCAS Tariff points

Non-tariff: Non-UCAS Tariff based Level 3 qualifications are also considered for entry please contact to check your eligibility.

Work-based: We also give equal consideration to applicants who are currently in work and wish to apply to UCB. To apply, you must have a minimum of 3 years’ relevant work experience, demonstrating management or supervisory duties. Your application must also include a reference from your line manager supporting your entry to higher education. For further details please contact Admissions.

Find out more information on tariff entry requirements for 2019/20 entry.

EU/international students

For entry requirements for EU and international students, please visit the Country Specific Information page.


UCAS Tariff calculator

You can use our calculator below to convert your predicted/achieved grades into UCAS Tariff points.  

If your total predicted/achieved points do not meet those outlined above or your qualification(s) do not appear on the UCAS Tariff please contact the admissions directly on 0121 604 1040 or email 

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Qualification Grade Points
Modules (NV)


FdA students will study modules for years 1 and 2. Upon successful completion FdA students will have the option of progressing onto the final year.

Year 1

Events Industry in Context Food, Beverage & Accommodation Applications Hospitality and Tourism Business Principles People and Organisations The Hospitality and Event Customer Experience Employability Enhancement

Year 2/3

Year 2 is the work placement year for Foundation Degree students. BA (Hons) Degree students start their year in industry in the second semester of year 2 and finish it at the end of the first semester of year 3.

Year 3

Dynamics of Business Events Human Resources for Hospitality Managers Management of Food and Beverage Operations Marketing Communications for Hospitality Operational Finance for Hospitality and Tourism Hospitality Investigations
Plus one option from:
Gastronomy Managing Pub and Bar Operations Stadium and Arena Management Training and Development Skills for Managers Sustainability in Hospitality Tourism and Events Social Media in Festivals and Events Events Planning

Year 4

Plus one option from:
Financial Strategy Strategic Human Resources Management Festivals and Events Tourism Cross-cultural and Global Management in Hospitality Personal Effectiveness and Behavioural Skills International Marketing Managing Adventure Events

Research option

In the final year students will have the option of choosing one of the following research modules:

  Please note
The modules listed on the website for this course are regularly reviewed to ensure they are up-to-date and informed by industry as well as the latest teaching methods. Unless otherwise stated, the modules listed above for this course are for students starting in the academic year 2020/21. On occasion, we may need to make unexpected changes to modules and if this occurs, we will contact all offer holders as soon as possible.
Placements (NV)

Work placement

Over the years, we have developed close working relationships throughout the hospitality sector in the UK and internationally, including the USA and Canada. You will gain valuable work experience on a paid 12-month work placement. This is an exciting opportunity to put what you have learned into practice, broaden your experience and demonstrate your abilities to potential employers.

Placement locations have previously included:

  • Westin Hilton Head Island Resort and Spa (South Carolina, USA)
  • Ritz Carlton (Naples, Florida and Colorado)
  • Wequassett (Cape Cod),
  • The Savoy (London)
  • The Peninsula (Hong Kong)
  • Andrew Brownsword Hotels (Whole Collection)
  • Fairmont St Andrews (Scotland)
  • The SeaPines Resort (South Carolina)
  • Dunboyne Castle Hotel & Spa (Ireland)
  • Ashford Castle (Ireland)
  • The Greenwich Country Club (Connecticut, USA)

All placements are dependent on the availability of the employer/role and also on you passing an application/interview process.

What our employers say

At UCB, we understand the importance of work placements within academic study, and our employer contacts say they give preference to students with qualifications who also have experience within the field. Our hired@UCB team will assist you in finding a placement that gives you the relevant experience to support your future career plans.


If you do well on your placement, there are additional opportunities available such as recommendation for industry-supported mentoring schemes to guide you through your future career.

Employability (NV)


Upon successful completion of this course, you will be able to move into a wide variety of areas within the industry, including working in the catering, conference and restaurant sectors. Graduates have also gone on to start their own events, catering or hospitality business.

Graduating with this degree will enable you to pursue a career path in:

  • Hotel management
  • Business centre management
  • Conference and exhibition venues
  • Specialist event organisation
  • Accommodation management

Successful graduates may choose to continue with further postgraduate studies in areas such as international tourism management or marketing management. UCB offer a range of postgraduate degrees and you may be eligible for a postgraduate loan



hired@UCB is our student and alumni support service designed to provide a single reference point for information, advice and guidance regarding opportunities to develop and demonstrate employability and enterprise skills. Based on the 7th floor of our Summer Row campus, the hired@UCB team comprises specialist and qualified staff with knowledge and experience of:

  • Careers advice and guidance
  • Placements, work experience and volunteering
  • Employer engagement
  • Part-time and seasonal work
  • Internships and apprenticeships
  • Graduate schemes and alumni support
  • Unitemps - UCB's recruitment agency 

Find out more about hired@UCB services.


Profiles (NV)

Student profiles

Read what our current students and alumni love about UCB and how we helped them begin their career in industry. 

Ren Shuyl

Ren Shuyl

Hospitality with Events Management

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Tatenda Samwanda

Tatenda Annie Samwanda

Hospitality with Events Management

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Whitney Nwabuwe

Hospitality with Events Management

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Course Stats Data (NV)