Events Management BA (Hons) / FdA

Overview (NV)

BA (Hons)

Course length
3 years full-time
UCAS code
Fees (Home/EU)
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Fees (International)
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Course length
2 years full-time
UCAS code
Fees (Home/EU)
View tuition fees
Fees (International)
View tuition fees


This course is offered as both a BA (Hons) and FdA. Students studying the FdA will have the option of progressing onto the final year of the BA (Hons) at the end of year 2.


A career in the rapidly-growing events sector requires managers with robust communication, leadership and managerial skills to create the “wow” factor. This course seeks to develop these employability attributes.

This course will develop your appreciation of events planning, financial management, project management, marketing and risk management, facilitating an effective platform to launch your career.

Managing events is exciting and the potential for graduates is considerable. Opportunities are varied and can lead to careers in sub sectors of the industry such as meetings and exhibitions, sporting events, festivals, wedding planning and incentive travel.

While studying Events Management at UCB you can hear from a wide range of expert industry speakers. Recent speakers include: Tony Rogers - Tony Rogers Conference & Event Services, Colin Sweeney – Chief Executive of the Weston Park Foundation (Home of the V-Fest), Vicki Fennell, Business Development Manager – Saville Audio Visual, Andrew Hendry – Barclaycard Arena, Holly Whitehouse - Big Green Coach Company, Helen Marshall – The Big Organiser and Steve Elliott – Blackberry Productions.

Additionally, the course is dual accredited by the Chartered Management Institute (CMI), a recognised professional management body. If you successfully complete the Events Management Foundation Degree or BA (Hons) Degree, you will be eligible for a Level 5 Award in Leadership and Management from the CMI. You also gain CMI membership for the duration of your course which allows you access to a wide range of additional CMI learning resources to further support your studies. more information can be found here.

Why should I choose this course?

  • You will be studying to enter an industry that is dynamic, exciting, diverse and full of new opportunities.
  • You will receive a comprehensive understanding of the sector and the processes involved in creating a successful event.
  • You will be given detailed information about events systems, project management and how to oversee a live event.
  • You will be taught how to manage large scale events such as conferences, concerts, product launches, festivals and carnivals.
  • You will go on residential visits in your first two years of study and visit a European destination in your final year.
  • Give yourself the employment edge and learn a language as an optional module.

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Kick-Start Scheme

All new students studying a full-time, undergraduate or PGCE course, paying fees at the maximum rate (£9,250), and with a student status of Home, EU or Channel Isles are eligible to receive £300 per year via the Kick-Start Scheme. To find out more about how these funds can support your studies and your future career, and to find out if you are eligible for an additional £500 per year, visit Kick-Start FAQs

Open days

Our  open days are designed to give you as much information as possible about UCB and the areas you are interested in studying. Come along and we may make you an offer on the day.


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Teaching & Assessment (NV)

Teaching & assessment

Teaching is carried out by appropriately qualified and experienced lecturers and in a typical week you will have up to 14 contact hours of teaching made up as follows:

  • Large group teaching - 6 hours of lectures
  • Smaller group teaching - 3 hours of teaching in smaller groups discussing topics relevant to the modules. This will also include computer based activities
  • Tutorials - 3 hours of tutorials (involving personal, group and academic sessions each week)
  • Subject advice sessions - 2 hours per week
  • Field trips and visits - An average of 25 hours each year

Individual study

You will need to apportion approximately 20 hours per week of your own study time in preparation for lectures and preparing for and completing assessments. UCB Online provides a 24 hour access to learning and support material. Students who study Professional Events Practice in years 1 & 2 are expected to accumulate, on average, 8 hours of work experience per week (360 hours).


Assessment is designed to provide you an opportunity to demonstrate your strengths in a number of ways and so a variety of assessment methods are used. There is a strong focus on the vocational nature of this course including live project work and industry based assignments.

An estimated breakdown of the assessment for this course is as follows:

  • Coursework - 76%
  • Practical Assessment - 13%
  • Written Examination - 11%

Please note that the information provided above is indicative only and actual timetables and assessment regimes will be issued to students at induction.

Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2015-2020.

Entry Requirements (NV)

Entry requirements 

Events Management BA (Hons)

A Level: An A level grade profile of BCC

BTEC: A BTEC grade profile of DMM, this can be achieved from either an Extended Diploma or a combination of smaller BTEC qualifications.

Tariff: Other Level 3 qualifications are accepted at UCB for entrance, a minimum of 104 UCAS Tariff points will be required.

Access to Higher Education Diploma: 104 UCAS Tariff points including a minimum of 15 Level 3 credits at Distinction.

Events Management FdA

A Level: An A level grade profile of DC

BTEC: A BTEC grade profile of MPP, this can be achieved from either an Extended Diploma or a combination of smaller BTEC qualifications.

Tariff: Other Level 3 qualifications are accepted at UCB for entrance, a minimum of 56 UCAS Tariff points will be required for entrance.

Access to Higher Education Diploma: 56UCAS Tariff points

Non-tariff: Non-UCAS Tariff based Level 3 qualifications are also considered for entry please contact to check your eligibility.

Work-based: We also give equal consideration to applicants who are currently in work and wish to apply to UCB. To apply, you must have a minimum of 3 years’ relevant work experience, demonstrating management or supervisory duties. Your application must also include a reference from your line manager supporting your entry to higher education. For further details please contact Admissions.

Find out more information on tariff entry requirements for 2019/20 entry.

EU/international students

For entry requirements for EU and international students, please visit the Country Specific Information page.


UCAS Tariff calculator

You can use our calculator below to convert your predicted/achieved grades into UCAS Tariff points.  

If your total predicted/achieved points do not meet those outlined above or your qualification(s) do not appear on the UCAS Tariff please contact the admissions directly on 0121 604 1040 or email

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Qualification Grade Points
Modules (NV)


FdA students will study modules for years 1 and 2. Upon successful completion FdA students will have the option of progressing onto the final year.

Year 1

Event Business Environment Event Design Event Studies Managing Activities and People Planning for Events Support Services for Events The Events Industry

Year 2

Event Hospitality Management Events Finance Events Marketing Live Events Project Project Management for Events Research Principles
Plus one option from:
Modern Languages (Upper Intermediate) Professional Events Practice Stadium and Arena Management Social Media in Tourism Creative Business Enterprise Dynamics of Business Events Training and Development Skills for Managers

Optional Work Placement

Year 3

Event Crisis Strategy Festivals and Events Tourism International Research Project Mega Events Winning Events Contracts
Plus one option from:
Financial Strategy Modern Languages and Cultural Studies Strategic Human Resources Management Global Marketing Solutions Destination Management Dark and Thanatourism Management Personal Effectiveness and Behavioural Skills
  Please note
The modules listed on the website for this course are regularly reviewed to ensure they are up-to-date and informed by industry as well as the latest teaching methods. Unless otherwise stated, the modules listed above for this course are for students starting in the academic year 2019/20. On occasion, we may need to make unexpected changes to modules and if this occurs, we will contact all offer holders as soon as possible.
Placements (NV)

Work placement

Employers are continually looking to recruit staff with the right combination of skills, experience and specialised knowledge. Therefore when approaching the end of your course and thinking of a full-time career in the industry, you will have a major advantage over others having had previous experience on your CV. The events management programme contains two pathways for you to gain valuable work experience. 

To succeed in events requires graduates with a diverse set of skills and experiences, at UCB we look to develop these attribute by encouraging students to study a year 2 option modules entitled Professional Events Practice. This module requires students to secure no less than 360 hours of experience in the events industry, undertaken over an eighteen month period, be it on a paid or unpaid part-time or full-time basis (in vacation periods). The UCB employability centre hired@UCB will support students by advertising local opportunities for them to apply to. This way, the student can build up an extensive portfolio of experience alongside their course of study. 

Once joining the programmes you may wish to apply for the optional placement route. Working with our placement team within hired@ucb on an individual basis, we will support  you in identifying a suitable placement opportunity. The planning stage starts an academic year before you are due to go on placement and in that time you will be briefed as to the type of placements available, locations and how to prepare yourself when applying (i.e. how to produce an effective CV, interview skills etc). If you are able to secure a work placement a mentor will be allocated to support you through your work  placement period. 

Opportunities can change from year to year so you need to be realistic in what you are looking for and as flexible as possible when it comes to locations. Depending on the skills you are looking to develop, it may be possible to find you a placement in the UK, Channel Islands, Ireland, Europe, Dubai or the North Americas.

Employability (NV)


Qualified event graduates are sought after in the industry. Graduates with proven managerial skills, drive and leadership can progress quickly. 

Graduates successfully completing this course can pursue careers in:

  • Convention and exhibition centres
  • Festivals and cultural events
  • Sporting events
  • Events management companies
  • Charity promotion and fundraisers

After graduating from UCB our students have excelled, taking up events positions in such organisation as Blackberry Productions, Amadeus Food , West Bromwich Albion FC, Cheltenham Racecourse, Marketing Birmingham, ROSPA, West Midlands Air Ambulance, Concert Live, Conference Aston and Capita Services. 


hired@UCB is our student and alumni support service designed to provide a single reference point for information, advice and guidance regarding opportunities to develop and demonstrate employability and enterprise skills.

Based on the 7th floor of our Summer Row campus, the hired@UCB team comprises specialist and qualified staff with knowledge and experience of:

  • Careers advice and guidance
  • Placements, work experience and volunteering
  • Employer engagement
  • Part-time and seasonal work
  • Internships and apprenticeships
  • Graduate schemes and alumni support
  • Unitemps – UCB's recruitment agency

Find out more about hired@UCB services.



Profiles (NV)

Student profiles

Read what our current students and alumni love about UCB and how we helped them begin their career in industry.


Madalina Marincas

Madalina Marincas

Events Management

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Joanna Axinte

Joanna Axinte

Events Management

Read more


Nika Gurung

Events Management

Read more

Unistats Data (NV)