Paul Carless

Paul's Profile

Job title

Lecturer

Academic qualifications

MA in Marketing, PGCE, Diploma in Management Studies (DMS)

Professional recognition / membership

Member of the Chartered Institute of Marketing (MCIM).

Telephone

0121 604 1000

Profile

I completed my Masters' degree in Marketing at the University of West London and my teaching qualification (PGCE) at the University of Greenwich. I have a range of marketing experience from retail management to more recent marketing consultancy engaging with a range of micro and SME's within areas such as building and construction and the sports industry.

Teaching

I have over nineteen years of teaching and supervision experience at both undergraduate and postgraduate levels. Modules taught include; brand strategy, consumer behaviour, digital marketing, global marketing, principles of marketing and marketing communications. I have acted module leader for a variety of marketing modules and for undergraduate dissertations.

Research interests and scholarly activity

My main area of research is sensory marketing within the retail sector in readiness to start a PhD, linked to key segmentation bases. I have also an interest in curriculum development for example, I have written and developed a services marketing module for a new MA in marketing course which was successfully validated.

External engagements

I am currently the external examiner for the University of Hertfordshire for their partnership in Kuala Lumpur, Malaysia. I have also acted as a moderator for Roehampton University.

Other activities

I have previously acted as the representative for the quality and standards committee which involved, amongst other duties, the recruitment of external examiners.

Students at UCB

Department of Business, Marketing and Finance

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