Jeff Perry

Jeff's Profile

Job title


Academic qualifications

BA (Hons), CIM Diploma, M.A. PG Cert

Professional recognition / membership

Chartered Institute of Marketing and Academy of Marketing


0121 604 1000


I originally studied Economics. I then moved into sales and marketing for May and Baker Plc., a major chemical company as an Area Manager. In 1986, I joined The Hamilton Paper Company where I was Sales and Marketing Manager and amongst other things pioneered the manufacture of paper rolls for the booming facsimile machine market at the time. After 16 years working in industry I moved into education in 1994 gaining a position as a lecturer in Business at Sandwell College teaching predominantly HND/HNC Business Studies and professional courses, at the same time gaining a Post Graduate Certificate in Education. I joined University College Birmingham in 2004. I specialise in teaching all aspects of Marketing and I am currently engaged in branding research examining the influence of social media on brand equity. I am a member of the Chartered Institute of Marketing.


Marketing Research, Marketing Strategy, Branding, Operational Sales. I have taught the above subjects on both undergraduate and postgraduate Marketing programmes (levels 5-7) and have also taught modules on the MBA and MSc Tourism Management programmes.

Research interests and scholarly activity

Developing consumer based brand equity, city branding and marketing the creative industries.

Students at UCB

Department of Business, Marketing and Finance

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