Caroline Davies

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0121 604 1000


I have worked in various marketing roles including an energy company, retail group, and building materials company. I organise the national promotions and managed the marketing communications for a major building materials company. I have also run the promotional and training campaigns of sales staff in retail and ran the community relations side for an energy company. I joined University College Birmingham in 1997. I specialise in Marketing and Consumer Behaviour and her research interests have been consumer perception of local food and investigating different research methods to investigate consumer behaviour regarding the 'intention-behaviour' gap in food choice. I have been involved with international research projects and consultancy work on the feasibility of a food court development. My research has led to several papers and conference presentations. I am a Fellow of the Higher Education Academy.


Marketing Communications, Marketing Management, Consumer Behaviour, Consumer Behaviour in the Food Industry and The Hospitality and Tourism Consumer.

Research interests and scholarly activity

Influencing consumer behaviour regarding food choice and sustainable diets.

Department of Hospitality and Tourism

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