Andrew Burston

Andrew's Profile

Job title

Assistant Dean

Academic qualifications


Professional recognition / membership

Chartered Institute for the Management Sport and Physical Activity


0121 604 1000


I originally studied in management while employed by several local authorities to manage sport and leisure facilities. In 1992, I joined DC Leisure Management Ltd to manage the operation of a number of large sports and leisure centres on behalf of local authorities in the Midlands and Southern England. The roles were to set strategy and operate to a business plan with full profit and loss responsibility for facilities and service with over £2million turnover and 150 or more staff. This work also included the completion of a number of capital projects. I subsequently became a business development manager operating across the UK and overseas working towards securing further management contracts for the company on the basis of PPP (Public, Private, and Partnership) or PFI (Private Finance Initiative).

After 19 years in sports and leisure management I joined University College Birmingham in 2004. I specialise in sports management, coaching, and sports development and am currently engaged in developing academic quality enhancement procedure and process for programmes at undergraduate and postgraduate level across UCB. I’m a panel member of the UCB Curriculum & Quality and Academic Regulations Committees. I am also a member of the Chartered Institute for the Management of Sport and Physical Activity, and a Fellow of the Higher Education Academy.


Leading People, Managing People and Performance, Managing Sports facilities, Sports Marketing, Sports Psychology, and Coaching principles

Research interests and scholarly activity

Academic management/Leadership in Higher Education

Sports and Leisure operations management

The Psychology of sports performance

Delivering degree programmes in partnership with employers

External engagements

External Examiner (Sports Management programmes) – University of Wales Trinity & St. David

Discover more about the School of sport and creative services 

School of Sport