This course is offered as both a BA (Hons) and FdA. Students studying the FdA will have the option of progressing onto the final year of the BA (Hons) at the end of year 3.
This course seeks to provide you with the industry know-how to develop your career in hospitality with a specific focus on event hospitality. You will develop key hospitality management skills, coupled with a complementary awareness of events provision and management.
Birmingham hosts a vibrant hospitality and events industry and is home to the NEC, ICC and Barclaycard Arena, which host an array of events, festivals and concerts. With our network of contacts in the local area, across the UK and overseas, our work placement team will assist you in securing a placement that matches your career aspirations.
Why should I choose this course?
- You will get a broad overview of the hospitality industry and look in detail at how different venues manage operations and stage events.
- You will have the opportunity go on a 12-month placement in order to develop your management skills and apply financial, marketing and human resource management theory to the hospitality and events environment first-hand.
- You will get managerial experience by having the opportunity to plan and run your own hospitality event – overseeing all the elements from marketing and publicity to catering, staffing, finance and operations.
- It offers plenty of optional modules to allow you to develop a specialism relevant to your chosen career. Including Digital Marketing Management, Festivals and Event Tourism and International Marketing.
- You will choose an area of the industry that interests you as the focus of your research project, which will increase your independent learning skills and your future employability.
Teaching & assessment
Teaching is carried out by appropriately qualified and experienced lecturers and a typical teaching week will have up to 18 teaching contact hours made up as follows:
- Large group teaching - 6 hours of lectures
- Smaller group teaching - 4 hours in specialist UCB facilities plus a further 3 hours of seminars in small groups discussing topics presented in lectures in specialist UCB facilities
- Tutorials: 2 hours being a mixture of personal, group and academic tutorials per week
- Subject advice sessions - 2 hours per week
- Industrial placement tutorial - 1 hour
In addition you are likely to need to commit 20 hours a week of your own study time in preparation for teaching sessions and preparing for and completing assessment. UCB Online provides a 24 hour access to learning and support material.
Assessment is designed to provide you an opportunity to demonstrate your strengths in a number of ways and so a variety of assessment methods are used. There is a strong focus on the vocational nature of this course including live hospitality event work and industry based assignments.
An estimated breakdown of the assessment for this course is as follows:
- Coursework - 55%
- Practical Assessment - 37%
- Written Examination - 8%
Please note that the information provided above is indicative only and actual timetables and assessment schedules will be issued to students at induction.
*UCB reserves the right to make changes to the programme content.
Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2015-2020.
Hospitality with Events Management BA (Hons)
Tariff for February 2017 entry: A minimum of 240 UCAS Tariff points.
Tariff for September 2017 entry: A minimum of 96 UCAS Tariff points from at least two A Levels or equivalent. Find out more about the changes to the UCAS Tariff.
Hospitality with Events Management FdA
Tariff for February 2017 entry: A minimum of 140 UCAS Tariff points.
Tariff for September 2017 entry: A minimum of 56 UCAS Tariff points from at least one A Level or equivalent. Find out more about the changes to the UCAS Tariff.
Non-tariff: Non UCAS Tariff based Level 3 qualifications are also considered for entry.
Work-based: We also give equal consideration to applicants who are currently in work and wish to apply to UCB. To apply, you must have a minimum of 3 years’ relevant work experience, demonstrating management or supervisory duties. Your application must also include a reference from your line manager supporting your entry to higher education. For further details please contact Admissions.
Find out more information on Tariff entry requirements for February 2017 entry and September 2017 entry.
For entry requirements for EU and international students, please visit the Country Specific Information page.
UCAS Tariff calculator
For February 2017 entry, please use our UCAS Tariff calculator here.
You can use our calculator below to convert your predicted/achieved grades into UCAS Tariff points.
If your total predicted/achieved points do not meet those outlined above or your qualification(s) do not appear on the UCAS tariff please contact the admissions directly on 0121 604 1040 or email firstname.lastname@example.org
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FdA students will study modules for years 1 and 2. Upon successful completion FdA students will have the option of progressing onto the final year.
Year 2 is the work placement year for Foundation Degree students. BA (Hons) Degree students start their year in industry in the second semester of year 2 and finish it at the end of the first semester of year 3.
Plus one option from:
Plus one option from:
In the final year students will have the option of choosing one of the following research modules:
You will gain valuable work experience on a 12-month work placement. This is an exciting opportunity to put what you have learned into practice, broaden your experience and demonstrate your abilities to potential employers.
Over the years, we have developed close working relationships throughout the hospitality sector in the UK and internationally. Our hired@UCB team will assist you in finding a paid placement that gives you the relevant experience to support your future career plans.
Upon successful completion of this course, you will be able to move into a wide variety of areas within the industry, including working in the catering, conference and restaurant sectors. Graduates have also gone on to start their own events, catering or hospitality business.
Graduating with this degree will enable you to pursue a career in:
- Hotel management
- Business centre management
- Conference and exhibition venues
- Specialist event organisation
- Accommodation management
hired@UCB is our new student and alumni support service designed to provide a single reference point for information, advice and guidance regarding opportunities to develop and demonstrate employability and enterprise skills.
Based on the 7th floor of our Summer Row campus, in newly refurbished facilities, the hired team comprises specialist staff with knowledge and experience of:
- Careers advice and guidance
- Placements, work experience and volunteering
- Employer engagement
- Part-time and seasonal work
- Internships, apprenticeships and traineeships
- Graduate schemes and alumni support
- Unitemps – UCB's recruitment agency
Find out more about hired@UCB services.
Read what our current students and alumni love about UCB and how we helped them begin their career in industry.
Hospitality with Events Management
Tatenda Annie Samwanda
Hospitality with Events Management