Digital Marketing BA (Hons) / FdA

Overview (NV)

BA (Hons)

Course length
3 years full-time
UCAS code
Fees (Home/EU)
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Fees (International)
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Course length
2 years full-time
UCAS code
Fees (Home/EU)
View tuition fees
Fees (International)
View tuition fees


This course is offered as both a BA (Hons) and FdA. Students studying the FdA will have the option of progressing onto the final year of the BA (Hons) at the end of year 2. 


Digital technology has revolutionised the marketing landscape and employers from all sectors of business are seeking out graduates with digital marketing skills in an endeavour to facilitate this knowledge base within their organisations. 

If you are currently working, or aspire to work in, the areas of marketing, media and digital technologies, this course will enable you to study marketing and digital applications. You will develop an awareness of the current practices concerned with digital marketing and get first-hand experience of the issues which are prevalent in today’s digital marketing environment. 

You will gain a solid foundation in marketing and get an insight into the complex and dynamic nature of digital marketing through the development of creative concepts, digital campaigns, critical analysis and how to measure digital effectiveness. It will also help to support your professional and career development and equip you for work in today’s digitally-enhanced marketing environment.

Why should I choose this course?

  • A variety of innovative, entrepreneurial and creative modules are available to enhance your digital marketing skills and competencies.
  • You will work on live digital marketing projects and be able to network with digital marketing agencies and professionals.
  • You will develop an understanding of web 2.0 technology advancements and study consumer behaviour trends within the digital sphere.
  • You will have the opportunity to engage in consultancy projects, allowing you to apply theoretical concepts to practical situations.
  • Your experience will be further enhanced through guest lectures from leading digital and social media industry experts. 

"This programme has been designed with the need of today's businesses in mind. Students will acquire knowledge and skills that business needs to compete in today's globally-competitive world."

Jerry Blackett , CEO, Birmingham Chamber of Commerce


"I can clearly see the theme of employability being developed across all the levels. I think these days it is so important to offer curriculum and provision that embeds employability skills. The programmes being proposed have a very strong practitioner focus and the right mix of theory to produce business-ready graduates."

Nadeem Yousaf, Regional Marketing Manager, IKEA Birmingham
Teaching & Assessment (NV)

Teaching & assessment

Teaching is carried out by appropriately qualified and experienced lecturers one day per week and in a typical week you will have up to 13 contact hours of teaching made up as follows:

  • Large group teaching - 5 hours of lectures in lecture rooms
  • Smaller group teaching - 6 hours of teaching in smaller groups discussing topics relevant to the modules. This will also include computer-based activities.
  • Tutorials - 2 hours of tutorials (involving personal, group and academic sessions each week)

Individual study

You will need to apportion approximately 20 hours per week of your own study time in preparation for lectures and preparing for and completing assessments. UCB Online provides 24 hour access to learning and support material.


Assessment is designed to provide you with an opportunity to demonstrate your strengths in a number of ways and a variety of assessment methods are used. There is a strong focus on the vocational nature of this course including live project work and industry-based assignments.

An estimated breakdown of the assessment for this course is as follows:

  • Coursework - 68%
  • Practical assessment - 24%
  • Written examinations - 8%

Course work could include: building professional portfolios; conducting situation and marketing analyses; and generating management reports and audits. Practical assessment could include: presentations (individual and group) and using creativity and problem-solving skills to generate business solutions. Some modules also have assessments linked to study trips abroad.

Please note that the information provided above is indicative only and actual timetables and assessment regimes will be issued to students at induction.

Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2015-2020.

Entry Requirements (NV)

Entry requirements

Digital Marketing BA (Hons)

Tariff for 2017 entry: A minimum of 96 UCAS Tariff points from at least two A Levels or equivalent. Find out more about the changes to the UCAS Tariff.

Digital Marketing FdA

Tariff for 2017 entry: A minimum of 56 UCAS Tariff points from at least one A Level or equivalent. Find out more about the changes to the UCAS Tariff.

Non-tariff: Non UCAS Tariff based Level 3 qualifications are also considered for entry. 

Work-based: We also give equal consideration to applicants who are currently in work and wish to apply to UCB. To apply, you must have a minimum of 3 years’ relevant work experience, demonstrating management or supervisory duties. Your application must also include a reference from your line manager supporting your entry to higher education. For further details please contact Admissions. 

Find out more information on Tariff entry requirements for 2017/18 entry.

EU/international students

For entry requirements for EU and international students, please visit the Country Specific Information page.


UCAS Tariff calculator

You can use our calculator below to convert your predicted/achieved grades into UCAS Tariff points.  

If your total predicted/achieved points do not meet those outlined above or your qualification(s) do not appear on the UCAS tariff please contact the admissions directly on 0121 604 1040 or email 

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Qualification Grade Points
Modules (NV)


FdA students will study modules for years 1 and 2. Upon successful completion FdA students will have the option of progressing onto the final year.

Year 1

Digital Toolkit Essentials of Social Media and Digital Marketing External Business Challenges Marketing Dynamics People and Organisations Planning for Professional Development Principles of Finance

Year 2

Advanced Digital Toolkit Consumer Insights Enhancing Employability Marketing Intelligence Mobile Marketing Skills for Enterprise

Optional Work Placement

Digital Content and Copy Voluntary Initiative Modern Languages (Upper Intermediate) Creative Communications Enterprise Start-up Studies Operational Sales Management Business Innovation and the Environment

Year 3

Brand Management Creative Digital Innovation Digital Planning and Analytics Marketing Showcase
Modern Languages and Cultural Studies Advertising and Media Management International Marketing Enterprise Risk Management Managing On-line Communities Social Entrepreneurship
Placements (NV)

Work placement

After completing the first year of this course, you will be given the opportunity to take a 48-week optional placement. If you choose to do so, you will be supported by our highly-experienced hired@UCB staff members who organise presentations and meetings with employers to help you identify the kind of placement you want. Whether your ideal work environment is overseas or somewhere in the UK, there is an extensive choice available. 

At UCB, we understand the importance of work placements within academic study, and our employer contacts say they give preference to students with qualifications who also have experience within the field. 

If you did well on your placement, there are additional opportunities available – such as recommendation for industry-supported mentoring schemes to guide you through your future career.

Employability (NV)


Digital marketing is a cutting-edge marketing sector with unlimited potential. It is an integral part of marketing strategies which businesses use to compete in a dynamic commercial environment. 

Graduating with this degree will enable you to pursue a career path in:

  • Web design and digital marketing
  • Media development and advertising
  • Online community management
  • Social media marketing and management
  • Digital planning and strategy


hired@UCB is our new student and alumni support service designed to provide a single reference point for information, advice and guidance regarding opportunities to develop and demonstrate employability and enterprise skills. 

Based on the 7th floor of our Summer Row campus, in newly refurbished facilities, the hired team comprises of specialist and qualified staff with knowledge and experience of: 

  • Careers advice and guidance
  • Placements, work experience and volunteering
  • Employer engagement
  • Part-time and seasonal work
  • Internships, apprenticeships and traineeships
  • Graduate schemes and alumni support
  • Unitemps – UCB's recruitment agency 

Find out more about hired@UCB services.

KIS Data (NV)