Overview
Studying Hospitality and Tourism Management opens the door to a variety of sought after careers including resort management, travel consultancy, tourist attractions and hotel management.
The hospitality industry is increasingly focused on international visitors and is looking for ways to partner with the tourism industry. Managers with knowledge of both sectors, and an ability to tailor hospitality services for overseas visitors, are in great demand in the UK and overseas.
You will be encouraged to find a future career by studying a range of specialist subjects such as anthropology of tourism, innovation and creativity management, and festivals and events tourism.
Why should I choose this course?
- By taking this top-up, you can continue to develop your academic and practical skills in preparation for a successful career within the industry.
- You will examine the wider scope of the hospitality and tourism industries and how they work together.
- You will fine-tune your key business skills including finance, human resources and marketing.
- It offers plenty of optional modules to allow you to develop a specialism relevant to your chosen career.
- You will choose an area of the industry that interests you as the focus of your research project, which will increase your independent learning skills and your future employability.
Teaching & assessment
Full-time route
Teaching is carried out by appropriately qualified and experienced lecturers and in a typical week you will have up to 19 contact hours of teaching made up as follows:-
- Large group teaching - 8 hours of lectures in lecture rooms
- Smaller group teaching - 6 hours of teaching in smaller groups discussing topics relevant to the modules. This will also include computer based activities.
- Tutorials - 2 hours of tutorials (involving personal, group and academic sessions each week)
- Subject advice sessions - 2 hours per week
- Industrial placement tutorial - 1 hour
- Field trips and visits - One field study in year 4 – 40 hours
Individual Study
You will need to apportion approximately 20 hours per week of your own study time in preparation for lectures and preparing for and completing assessments. UCB Online provides a 24 hour access to learning and support material.
Part-time route
You will attend one day per week. The timetable is made up of one module per semester with three semesters in total. The research module is started in semester one and completed in Semester three.
- Smaller group teaching - students are timetabled for a 5 hour session per week
- Tutorials - 1 hour is timetabled per week consisting of a mixture of personal, group and academic tutorials.
Individual study
You will need to apportion approximately 10 hours per week outside of the timetabled hours. Some weeks the amount of time you need for personal study will increase, especially when completing assessments. UCB Online provides a 24 hour access to learning and support material.
Assessment
The following assessment criteria applies to both the full and part-time route and is designed to provide you an opportunity to demonstrate your strengths in a number of ways and so a variety of assessment methods are used. There is a strong focus on the vocational nature of this course including live project work and industry based assignments.
An estimated breakdown of the assessment for this course is as follows:
- Coursework - 68%
- Practical assessment - 24%
- Written examination - 8%
Please note that the information provided above is indicative only and actual timetables and assessment regimes will be issued to students at induction.
Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2015-2020.
Entry requirements
Applicants must have a relevant HND with a Merit profile or a foundation degree with 240 credits.
If you have any queries, please email: transfer@ucb.ac.uk
Modules
Plus one option from:
Financial Strategy
An opportunity to consolidate your financial planning knowledge, you will learn how to synthesise and evaluate business performance and strategy. You will develop an in-depth knowledge of complex spreadsheet models, developing financial concepts and how companies portray themselves through their annual reports.
Strategic Human Resources Management
In order to offer meaningful career pathways, what sort of strategies should a business consider? How can it meet the challenges it faces whilst creating an environment that retains talented employees? You will be exploring contemporary strategies in HR that shape benchmark employers in the industry.
Modern Languages and Cultural Studies
You will be developing your professional proficiency attributes in another language. Delving into the social and cultural constructs of your chosen language's country, you will be examining contemporary issues whilst maintaining a strong business focus in using languages in a vocational context.
Anthropology of Tourism
This is an introduction to the discipline of anthropological studies to help you examine your own cultural values, norms and behaviour. You will juxtapose these with an understanding of other cultures and how it impacts these values. This module will benefit you if you are looking to go into future roles in expedition leadership or travel.
Festivals and Events Tourism
You will study the policy and planning issues surrounding festivals management, events tourism and destination management. You will understand that the links between heritage, culture, the arts and festivals are very important, and you will look at promoting and enhancing destinations as a part of a regional tourism strategy.
Cross-cultural and Global Management in Hospitality
You will explore the ways in which a culturally diverse organisation can make use of a diverse range of perspectives offered by international team members and their varied expertise. You will focus on employees who have a global perspective in achieving success for their organisation by implementing international strategy with an awareness of cross-cultural differences.
Innovation and Creativity Management in Hospitality and Tourism
The theme for this module is the 'future environment', which gives you the opportunity to explore and analyse the innovation process in the service sector. You will understand that change is an essential component of the managerial process as you develop new products and services for use in the industry.
Digital and Social Media Marketing
Digital marketing channels are revolutionising the manner in which all businesses operate and market their business activities. Everyone is looking for opportunities to enhance and support their core marketing communications objectives in this customer-centric multi-channel environment. You will be learning digital marketing principles, the role of social media and how to apply them to create a successful strategy.
Hospitality Retail
You will explore the success of independent and chain organisations, including fast-food operations and high street coffee enterprises. You will investigate businesses through online research and personal experience to identify value proposition. This will support your understanding of how brand management, service technology and social media are being used and adapted to meet changing consumer expectations.
Personal Effectiveness and Behavioural Skills
You will identify ways to improve your professional and personal potential by making positive changes and managing yourself. You will benefit from developing your soft skills and self-awareness, which will help you achieve success when managing people.
Research option
Students will have the option of choosing one of the following research modules:
Work placement
UCB encourages you to seek industry experience throughout your studies and we work with industry providers to offer you a variety of opportunities (paid and voluntary).
Over the years, we have developed close working relationships throughout the hospitality and tourism sector. Our hired@UCB team will assist you in finding work that gives you the relevant experience to support your future career plans.
Employability
Upon successful completion of this course, you will be able to move into a wide variety of areas within the industry, specialising in areas such as human resources, marketing, public relations and financial management within hotel, resort and event management organisations.
Graduating with this degree will enable you to pursue a career in:
- Attractions management
- Conference and exhibition management
- Tour operations
- Travel consultancy
- Resort management
hired@UCB
hired@UCB is our new student and alumni support service designed to provide a single reference point for information, advice and guidance regarding opportunities to develop and demonstrate employability and enterprise skills.
Based on the 7th floor of our Summer Row campus, in newly refurbished facilities, the hired team comprises specialist staff with knowledge and experience of:
- Careers advice and guidance
- Placements, work experience and volunteering
- Employer engagement
- Part-time and seasonal work
- Internships, apprenticeships and traineeships
- Graduate schemes and alumni support
- Unitemps – UCB's recruitment agency
Find out more about hired@UCB services.
Student profiles
Read what our current students and alumni love about UCB and how we helped them begin their career in industry.
Wayne Jones
Hospitality and Tourism Management
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Aamad Shaukat Mirza
Hospitality and Tourism Management
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