EVENTS MANAGEMENT

You will study the policy and planning issues surrounding festivals management, events tourism and destination management. You will understand the importance of links between heritage, culture, the arts and festivals, and you will look at promoting and enhancing destinations as part of a regional tourism strategy.

The focus on mega events reflects the current events industry, where events of this scale have become a driving force for change. You will explore the macro environment and analyse key internal and external factors which contribute to staging. You will also consider political, social, cultural, economic and environmental impacts, as well as the challenges of staging international events.

You will have the opportunity to explore, analyse and assess the creative processes which contribute to the production of events and innovative event management. You will learn how to pitch a creative and effective bid to win a contract by using a range of communication tools to develop new concepts and techniques.

You will conduct primary research within the hospitality, tourism and events industry, taking in the wider issues within an international environment. You will learn transferable skills by planning your research methodology, implementation, findings and analysis, as well as reflecting on the success of your research project overall.

You will critique and adopt crisis management techniques and consider their role in events management strategy based on a variety of scenarios. This will enable you to compile your own crisis strategy and explore crisis prevention and approaches to recovery.

An opportunity to consolidate your financial planning knowledge, you will learn how to synthesise and evaluate business performance and strategy. You will develop an in-depth knowledge of financial concepts and how companies portray themselves through their annual reports.

This module aims to promote an understanding of the complexity and issues an organisation faces when attempting to enter overseas markets. Organisations increasingly operate in diverse and less understood market environments and emphasis will be placed on identifying the challenges presented by breaking into new markets. The module aims to highlight the practicalities of marketing products and services in new international markets and developing the skills required for exploiting new overseas market opportunities.

You will identify ways to improve your professional and personal potential by making positive changes and managing yourself. You will benefit from developing your soft skills and self-awareness, which will help you achieve success when managing people.