Marketing with Events Management BA (Hons) Top-up

Overview (NV)

BA (Hons) Top-up

Course length
1 year full-time
UCAS code
Fees (Home/EU)
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Fees (International)
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BA (Hons) Top-up

Course length
2 years part-time
Fees (Home/EU)
View tuition fees


From charity fashion shows and music festivals to international business conferences, this course will give you the expertise, knowledge and skills to excel in the exciting field of marketing and events management. UCB has designed the Marketing with Events Management top-up with industry experts to give you the theory and practical know-how to succeed in this challenging business environment.

Why should I choose this course?

  • This top-up degree course provides a great foundation to build a marketing/events management career in the UK or overseas.
  • You will be learning from experienced lecturers and industry professionals through a mix of lectures, seminars, group work, presentation skills, guest lectures and networking.
  • You will learn about Creative Media and Events, Digital and Social Media Marketing; and Leadership and Change Management.

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Teaching & Assessment (NV)

Teaching & assessment

Full-time route

Teaching is carried out by appropriately qualified and experienced lecturers one day per week and in a typical week you will have up to 13 contact hours of teaching made up as follows:

  • Large group teaching - 5 hours of lectures in lecture rooms
  • Smaller group teaching - 6 hours of teaching in smaller groups discussing topics relevant to the modules. This will also include computer-based activities.
  • Tutorials - 2 hours of tutorials (involving personal, group and academic sessions each week)

Individual Study

You will need to apportion approximately 20 hours per week of your own study time in preparation for lectures and preparing for and completing assessments. UCB Online provides 24 hour access to learning and support material.

Part-time route

You will attend one day per week. The timetable is made up of one module per semester with three semesters in total. The research module is started in semester one and completed in Semester three.

  • Smaller group teaching - students are timetabled for a 5 hour session per week
  • Tutorials - 1 hour is timetabled per week consisting of a mixture of personal, group and academic tutorials.

Individual study

You will need to apportion approximately 10 hours per week outside of the timetabled hours. Some weeks the amount of time you need for personal study will increase, especially when completing assessments. UCB Online provides a 24 hour access to learning and support material.


The following assessment criteria applies to both the full and part-time route and is designed to provide you an opportunity to demonstrate your strengths in a number of ways and so a variety of assessment methods are used.  There is a strong focus on the vocational nature of this course including live project work and industry-based assignments.

An estimated breakdown of the assessment for this course is as follows:

  • Coursework - 68%
  • Practical assessment - 24%
  • Written examinations - 8%

Course work could include: building professional portfolios; conducting situation and marketing analyses; and generating management reports and audits. Practical assessment could include: presentations (individual and group) and using creativity and problem-solving skills to generate business solutions. Some modules also have assessments linked to study trips abroad.

Please note that the information provided above is indicative only and actual timetables and assessment regimes will be issued to students at induction.

Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2015-2020.

Entry Requirements (NV)

Entry requirements

Applicants must have a relevant HND with a Merit profile or a foundation degree with 240 credits.

If you have any queries please contact Ben Furlong:

Modules (NV)


Brand Management Modern Languages and Cultural Studies Advertising and Media Management International Marketing Enterprise Risk Management Social Entrepreneurship

Research option

Placements (NV)

Work placement 

UCB encourages you to seek as much industry experience and exposure throughout your studies and we work with industry providers to offer you a variety of opportunities (paid and voluntary). 

Over the years, we have developed close working relationships throughout the child support and education sector. Our hired@UCB team will assist you in finding work that gives you the relevant experience to support your future career plans.

Employability (NV)


Upon successful completion of this programme, graduates have secured jobs in the public, private and voluntary sectors in event organisers, salespeople, market researchers and PR and promotional positions. 

Graduating with this degree will enable you to pursue a career path in:

  • Conference and venue management
  • Exhibition centre management
  • Festivals
  • Events management companies
  • Marketing positions within major companies 


hired@UCB is our new student and alumni support service designed to provide a single reference point for information, advice and guidance regarding opportunities to develop and demonstrate employability and enterprise skills. 

Based on the 7th floor of our Summer Row campus, in newly refurbished facilities, the hired team comprises of specialist and qualified staff with knowledge and experience of: 

  • Careers advice and guidance
  • Placements, work experience and volunteering
  • Employer engagement
  • Part-time and seasonal work
  • Internships, apprenticeships and traineeships
  • Graduate schemes and alumni support
  • Unitemps – UCB's recruitment agency 

Find out more about hired@UCB services.

Profiles (NV)

Student profiles

Read what our current students and alumni love about UCB and how we helped them begin their career in industry. 

Melissa Payne

Melissa Payne

Marketing with Events Management

Read more

Sheffefay McKenzie

Sheffefay McKenzie

Marketing with Events Management

Read more