Digital Marketing BA (Hons) Top-Up

Overview (NV)

BA (Hons) Top-up

Course length
1 year full-time
UCAS code
Fees (Home/EU)
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Fees (International)
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BA (Hons) Top-up

Course length
2 years part-time
Fees (Home/EU)
View tuition fees


Digital technology has revolutionised the marketing landscape and employers from all sectors of business are seeking out graduates with digital marketing skills in an endeavour to facilitate this knowledge base within their organisations. 

If you are currently working, or aspire to work in, the areas of marketing, media and digital technologies, this course will enable you to study marketing and digital applications. You will develop an awareness of the current practices concerned with digital marketing and get first-hand experience of the issues which are prevalent in today’s digital marketing environment. 

You will gain a solid foundation in marketing and get an insight into the complex and dynamic nature of digital marketing through the development of creative concepts, digital campaigns, critical analysis and how to measure digital effectiveness. It will also help to support your professional and career development and equip you for work in today’s digitally-enhanced marketing environment.

Why should I chose this course?

  • A variety of innovative, entrepreneurial and creative modules are available to enhance your digital marketing skills and competencies.
  • You will work on live digital marketing projects and be able to network with digital marketing agencies and professionals.
  • You will develop an understanding of web 2.0 technology advancements and study consumer behaviour trends within the digital sphere.
  • You will have the opportunity to engage in consultancy projects, allowing you to apply theoretical concepts to practical situations.
  • Your experience will be further enhanced through guest lectures from leading digital and social media industry experts.

"This programme has been designed with the need of today's businesses in mind. Students will acquire knowledge and skills that business needs to compete in today's globally-competitive world."

Jerry Blackett , CEO, Birmingham Chamber of Commerce


"I can clearly see the theme of employability being developed across all the levels. I think these days it is so important to offer curriculum and provision that embeds employability skills. The programmes being proposed have a very strong practitioner focus and the right mix of theory to produce business-ready graduates."

Nadeem Yousaf, Regional Marketing Manager, IKEA Birmingham
Teaching & Assessment (NV)

Teaching & assessment

Full-time route

Teaching is carried out by appropriately qualified and experienced lecturers one day per week and in a typical week you will have up to 13 contact hours of teaching made up as follows:

  • Large group teaching - 5 hours of lectures in lecture rooms
  • Smaller group teaching - 6 hours of teaching in smaller groups discussing topics relevant to the modules. This will also include computer-based activities.
  • Tutorials - 2 hours of tutorials (involving personal, group and academic sessions each week)

Individual Study

You will need to apportion approximately 20 hours per week of your own study time in preparation for lectures and preparing for and completing assessments. UCB Online provides 24 hour access to learning and support material.

Part-time route

You will attend one day per week. The timetable is made up of one module per semester with three semesters in total. The research module is started in semester one and completed in Semester three.

  • Smaller group teaching - students are timetabled for a 5 hour session per week
  • Tutorials - 1 hour is timetabled per week consisting of a mixture of personal, group and academic tutorials.

Individual study

You will need to apportion approximately 10 hours per week outside of the timetabled hours. Some weeks the amount of time you need for personal study will increase, especially when completing assessments. UCB Online provides a 24 hour access to learning and support material.


The following assessment criteria applies to both the full and part-time route and is designed to provide you an opportunity to demonstrate your strengths in a number of ways and so a variety of assessment methods are used. There is a strong focus on the vocational nature of this course including live project work and industry-based assignments.

An estimated breakdown of the assessment for this course is as follows:

  • Coursework - 68%
  • Practical assessment - 24%
  • Written examinations - 8%

Course work could include: building professional portfolios; conducting situation and marketing analyses; and generating management reports and audits. Practical assessment could include: presentations (individual and group) and using creativity and problem-solving skills to generate business solutions. Some modules also have assessments linked to study trips abroad.

Please note that the information provided above is indicative only and actual timetables and assessment regimes will be issued to students at induction.

Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2015-2020.

Entry Requirements (NV)

Entry requirements

Applicants must have a relevant HND with a Merit profile or a foundation degree with 240 credits.

If you have any queries please contact Ben Furlong:

Modules (NV)


Brand Management Creative Digital Innovation Digital Planning and Analytics Marketing Showcase
Modern Languages and Cultural Studies Advertising and Media Management International Marketing Enterprise Risk Management Social Entrepreneurship Managing On-line Communities
Placements (NV)

Work placement

UCB encourages you to seek as much industry experience and exposure throughout your studies and we work with industry providers to offer you a variety of opportunities (paid and voluntary). 

Over the years, we have developed close working relationships throughout the events sector. Our hired@UCB team will assist you in finding work that gives you the relevant experience to support your future career plans.

Employability (NV)


Digital marketing is a cutting-edge marketing sector with unlimited potential. It is an integral part of marketing strategies which businesses use to compete in a dynamic commercial environment. 

Graduating with this degree will enable you to pursue a career path in:

  • Web design and digital marketing
  • Media development and advertising
  • Online community management
  • Data analysis
  • Social media marketing and management 


hired@UCB is our new student and alumni support service designed to provide a single reference point for information, advice and guidance regarding opportunities to develop and demonstrate employability and enterprise skills. 

Based on the 7th floor of our Summer Row campus, in newly refurbished facilities, the hired team comprises of specialist and qualified staff with knowledge and experience of: 

  • Careers advice and guidance
  • Placements, work experience and volunteering
  • Employer engagement
  • Part-time and seasonal work
  • Internships, apprenticeships and traineeships
  • Graduate schemes and alumni support
  • Unitemps – UCB's recruitment agency 

Find out more about hired@UCB services.