International Tourism Business Administration MA / PGDip

This postgraduate course is accredited by the University of Birmingham.

Overview (NV)

MA / PGDip

Course length MA
18 months full-time / 2.5 years part-time
Course length PGDip
1 year full-time / 2 years part-time
Fees (Home/EU)
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Fees (International)
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Course overview

Tourism is a highly-competitive industry in virtually every country of the world, which has created a demand for managers who possess the knowledge and skills to succeed in this dynamic and global industry. 

This course will enhance your business management potential by developing your knowledge and skills to identify and respond to the wide range of opportunities and threats in future tourism business environments. You will also appreciate the multi-disciplinary approaches required in the sector. 

A strong emphasis is placed on the role of communication and creativity in effective management practice, together with an awareness of contemporary issues. A key feature of this course is the ‘live industry project’, where you will travel overseas for an external organisation and apply your skills and knowledge to a real business. Previous students have completed projects in Malaysia, the Gambia and the Azores in Portugal.

View the latest Tourism & Aviation newsletter.

Why should I choose this course?

  • UCB is a leading provider of innovative undergraduate and postgraduate courses in tourism, with a national and international reputation.
  • UCB’s well-developed international links are reflected in our thriving international study body, which makes for a diverse and friendly atmosphere.
  • Our lecturers have a wealth of industry experience to draw from and keep up-to-date on industry developments as well as academic research.
  • The ‘live industry project’ is a fantastic opportunity to travel abroad, gain experience and use the skills you develop on your course in a real industry environment.
  • You will be able to evaluate the effectiveness of tourism and business approaches and appreciate the changing nature of the contemporary tourism environment.

Teaching and assessment

Lectures, guest speakers, seminars and e-learning activities will help give you an understanding of the travel and tourism sector as a business. There is also a range of action learning opportunities through case studies, scenario-planning, simulations and live projects. 

You will be assessed through case study analysis, presentations, essays, e-discussions, examinations and debates through a range of individual and team-based environments.

Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2015-2020.

Entry Requirements (NV)

Entry requirements

International Tourism Business Administration MA

A good honours degree or equivalent from a recognised institution. 

International Tourism Business Administration PGDip

A degree or equivalent qualification from a recognised institution or at least five years’ management experience in a relevant field with appropriate academic qualifications. 

UCB’s standard English language requirement for postgraduate study will apply (IELTS 6.0 or equivalent).

Modules (NV)


Business Enterprise Dynamics of Tourism Live Project Marketing Strategies Masters Dissertation Operations Decision Making (Tourism) Strategic Risk Management
Placements (NV)

Work placement

If you are looking for further work experience opportunities, our highly experienced hired@UCB staff members have a diverse mix of advisors with experience in a wide variety of areas including early years, education, learning disability, special education, child protection, community service development and management. 

At UCB, we understand the importance of work placements within academic study, and our employer contacts say they give preference to students with qualifications who also have experience within the field.

Employability (NV)


Upon successful completion of this course, you will be able to move into a wide variety of areas within the tourism industry. There are opportunities for rapid advancement in both the public and commercial sectors for those with the relevant skills. Graduates are currently employed in tourism and aviation organisations, tourism consultancy, general management and in education. 

Graduating with this degree will enable you to pursue a career path in:

  • The aviation industry
  • Hospitality organisations
  • Tour operations
  • Destination marketing
  • Attraction businesses 


hired@UCB is our new student and alumni support service designed to provide a single reference point for information, advice and guidance regarding opportunities to develop and demonstrate employability and enterprise skills. 

Based on the 7th floor of our Summer Row campus, in newly refurbished facilities, the hired team comprises of specialist and qualified staff with knowledge and experience of: 

  • Careers advice and guidance
  • Placements, work experience and volunteering
  • Employer engagement
  • Part-time and seasonal work
  • Internships, apprenticeships and traineeships
  • Graduate schemes and alumni support
  • Unitemps – UCB's recruitment agency 

Find out more about hired@UCB services.

Profiles (NV)

Student profiles

Read what our current students and alumni love about UCB and how we helped them begin their career in industry.

Maria Marin

Maria Marin

International Tourism Business Administration

Read more

Louise Southall

Louise Southall

International Tourism Business Administration

Read more