Marketing Management for Events, Hospitality and Tourism MA / PGDip

This postgraduate course is accredited by the University of Birmingham.

Overview (NV)

MA / PGDip

Course length MA
18 months full-time / 2.5 years part-time
Course length PGDip
1 year full-time / 2 years part-time
Fees (Home/EU)
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Fees (International)
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Course overview

If you want to work in a dynamic marketing role, in the events, hospitality or tourism industries, then this course will provide you with the knowledge and experience necessary to succeed. 

The focus of this course is on developing effective marketing management competencies through the study of a range of modules specifically designed to encapsulate and reflect the contemporary marketing environment. 

You will have the opportunity to undertake projects in a live marketing context and act as a consultant to develop strategies and marketing plans for clients. You will benefit from interaction and engagement with leading marketing practitioners and academics as well as having access to a wide range of specific marketing resources. This industry-based experience is very valuable and will enhance your overall employability. 

This course encompasses a corporate team-building event to develop the skills that you learned during your undergraduate studies and raise them to a higher academic level.

Why should I choose this course?

  • You will develop your professional career in marketing as you specialise in the dynamic events, hospitality and tourism industries.
  • You will be given a choice of specialist modules that allow you to customise your degree to suit your career aspirations.
  • You will learn advanced business functions in marketing management and how to apply them to the industry.
  • You will work with real clients, helping to develop marketing plans and strategies in order to develop your industry experience.
  • You will be able to evaluate the effectiveness of alternative marketing approaches and appreciate the changing nature of the contemporary business environment.

Teaching and assessment

This course is delivered through team-based learning exercises to encourage a high level of participation. You will also attend lectures, seminar debates and do independent reading to ensure an interactive, personalised learning experience. 

You will be assessed in a variety of ways to encourage you to develop a range of skills. These include case studies and work with live clients, presentations, online debates, assessed seminars, essays and reports, marketing plans and a live exhibition.

Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2015-2020.

 

"Students on the Marketing Management for Events, Hospitality and Tourism MA took part in a live project with Hobsons Brewery as part of the Integrated Marketing Communications module. Following a brief and a tour of the site, students had to write an integrated marketing communications plan for Hobsons and work in teams of three to design new communications materials. The competition led to the creation of the Funkie Food & Ale cookbook, which showcased recipes such as Saucy Postman’s Pudding – a mixture of prunes, toffee sauce and Hobsons Postman’s Knock ruby porter."

Hobsons Brewery live project
Entry Requirements (NV)

Entry requirements

Marketing Management for Events, Hospitality and Tourism MA

The academic entry criteria is a UK lower second class honours degree as a minimum or an international equivalent in any subject area or discipline. No previous marketing experience is necessary. 

Marketing Management for Events, Hospitality and Tourism PGDip

3rd class honours degree or an international equivalent qualification in any subject area or discipline OR three years work experience at a management or supervisory level. 

UCB's standard English language requirement for postgraduate study will apply (IELTS for UK V1 6.0 or equivalent). 

More information on alternative entry requirements.

Modules (NV)

Modules

Consumer Dynamics Events, Hospitality and Tourism Insights Global Marketing Integrated Marketing Communications Marketing Planning and Operations Masters Dissertation
Options:
Designing Innovative Event Experiences Strategic Brand Management Hospitality and Tourism Dynamics
Optional placement
Placements (NV)

Work placement

If you are looking for further work experience opportunities, our highly experienced hired@UCB staff members have a diverse mix of advisors with experience in a wide variety of areas including early years, education, learning disability, special education, child protection, community service development and management. 

At UCB, we understand the importance of work placements within academic study, and our employer contacts say they give preference to students with qualifications who also have experience within the field.

Employability (NV)

Employability

Upon successful completion of this course, graduates have secured jobs in the public, private and voluntary sectors as event organisers, salespeople, market researchers and PR and promotional positions. 

Graduating with this degree will enable you to pursue a career path in:

  • Conference and exhibition venue management
  • Hotel and business centre management
  • Destination management organisations (DMOs)
  • Events management companies
  • Marketing positions within major companies

hired@UCB

hired@UCB is our new student and alumni support service designed to provide a single reference point for information, advice and guidance regarding opportunities to develop and demonstrate employability and enterprise skills. 

Based on the 7th floor of our Summer Row campus, in newly refurbished facilities, the hired team comprises of specialist and qualified staff with knowledge and experience of: 

  • Careers advice and guidance
  • Placements, work experience and volunteering
  • Employer engagement
  • Part-time and seasonal work
  • Internships, apprenticeships and traineeships
  • Graduate schemes and alumni support
  • Unitemps – UCB's recruitment agency 

Find out more about hired@UCB services.

Profiles (NV)

Student profiles

Read what our current students and alumni love about UCB and how we helped them begin their career in industry.

Adam Tumelty

Adam Tumelty

Marketing Management for Events, Hospitality and Tourism

Read more

Teck Choon Ann

Teck Choon Ann

Marketing Management for Events, Hospitality and Tourism

Read more

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