Digital Marketer

Overview (NV)

Digital Marketer

Course length
18 months (one day per month


The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will, typically, be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.

Who is it suitable for?

The Digital Marketer apprenticeship is suitable for employees in business roles, including:

  • Digital marketing assistant
  • Digital marketing 
  • Executive in digital marketing
  • Coordinator
  • Campaign executive
  • Social media executive
  • Content coordinator
  • Email marketing assistant
  • SEO executive
  • Analytics executive
  • Digital marketing technologist

Why should I choose this course?

  • Gain new skills and knowledge
  • Gain a professional qualification
  • Career progression
  • Opportunity to consider new career pathways  

Course content


  • Coding
  • Basic marketing principles
  • Digital and social strategies
  • Digital etiquette
  • SEO
Teaching and Assessment (NV)

Teaching and assessment 

You will need to complete tasks to build a portfolio demonstrating your knowledge, skills and behaviours. Teaching takes place one day per month combined with online activities through our learning platform. The portfolio contributes to an end-point assessment which comprises several elements. Achievement at the end-point assessment confirms whether the qualification is complete and you have met the standard at pass, merit or distinction.

Entry Requirements (NV)

Entry requirements

Ideally, applicants should have 1-2 years’ experience of working in a digital/marketing role and/or have achieved a minimum of Level 1 Functional Skills in English and Maths. You must be employed and your employer willing to support you with 20% off-the-job time to complete the requirements of the course.

What's next? (NV)

What's next?

If you want to become an apprentice and do not have a job, UCB will work with you to find a suitable paid placement. If you are in work and want to take an apprenticeship qualification, we can advise you on what you need to do.

For more information please contact the Apprenticeship team:

By telephone: 0121 232 4091 (Monday-Friday 9am-5pm)

By email: