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Big Yellow Friday

CLDF-Big-Yellow-FridayBIRMINGHAM CHILDREN'S CHARITY LAUNCHES BIG YELLOW FRIDAY FUNDRAISING INITIATIVE

A Birmingham-based national children's charity launched a tasty fundraising initiative with the help of bakery students at University College Birmingham (UCB).

Children's Liver Disease Foundation (CLDF) is urging people to eat something yellow on Big Yellow Friday and raise money for children with liver disease.

CLDF staff and volunteers will be selling cakes in city centre offices, including to the 300 employees working in the Council House in Victoria Square, on Friday 5 March to raise funds for the Foundation's vital research, information and family support programmes.

Rajinder Bharaj from Great Barr knows only too well what a difference CLDF's work makes to families. Just a few short weeks after her birth in 2002, Rajinder's daughter Simran was diagnosed with the rare liver disease biliary atresia. Despite an operation to try and correct the condition, Simran's health deteriorated and she had to have a life-saving liver transplant in 2004.

Rajinder said: "When we found out Simran had a liver disease we were so scared. Our lives were literally blown apart, but the team at CLDF helped us pick up the pieces, gave us lots of practical and moral support and in return we've supported them ever since. I just don't know what we'd have done without them."

Catherine Arkley, chief executive of CLDF, said: "We are very grateful to UCB and Rajinder and Simran for helping us launch Big Yellow Friday 2010. CLDF supporters all over the country are baking up a storm this year as well as organising lots of other yellow-themed events. We're hoping to raise at least £50,000 to help give families like Simran's a better future."

Dawn Gemmell, head of bakery studies at UCB, said: "We are delighted to be able to help CLDF promote its Big Yellow Friday initiative and hope that lots of people will take part on 5 March and raise lots of money for the charity."

CLDF patron and Birmingham resident Colin Buchanan, star of BBC TV's Dalziel and Pascoe, added: "We're aiming to build on this Big Yellow Friday initiative each year and hope one day to enter the record books for organising the biggest eat something yellow day, so this is a great start. CLDF is a fantastic organisation, run by a small but incredibly dedicated team that makes every penny raised really count."

To make a donation and for further information, please visit www.childliverdisease.org/bigyellowfriday