Marketing with Hospitality Management BA (Hons) /FdA
Hospitality is fast developing as a global industry which has created an intense competitive environment and, as a consequence, a demand for Marketing Managers possessing the appropriate knowledge and skills.
These programmes provide a detailed understanding of the principles and operations of marketing in the context of hospitality organisations.
There is an emphasis on practical work, strongly linked to live tourism marketing activities, such as in promotions work in the College's studios, along with marketing research and market planning, with the development of creativity and communication skills being enhanced in the process.
Opportunities exist to take modern language studies throughout the programme, whilst a host of overseas international study exchanges programmes exist in Europe, South East Asia, Australia and the USA for which students are eligible.
Career opportunities in the marketing of hospitality operations can be found within both the public and private sector and embrace hotels, restaurants, conference venues, exhibition centres and all-inclusive resorts.
Degree programmes accredited by the University of Birmingham . Visit the Awarding of Degrees page for more information.