Marketing Management BA (Hons) / FdA
The continued global growth of the service sector, coupled with new ways of doing business, suggests that career opportunities in marketing and sales will continue to remain positive.
This programme focuses on the application of marketing techniques to the service industry.
Using the School’s extensive industrial contacts, the programme features practical promotional and PR work in the College’s studios along with market research and market planning briefs conducted with local organizations in order to apply theory to practice.
Opportunities exist to take modern language studies throughout the programme, whilst a host of overseas international study exchange programmes exist in Europe, South East Asia, Australia and the USA. For which students are eligible.
Career opportunities exist in a wide range of fields of marketing, including promotions, sales management, marketing research, public relations and advertising.
Degree programmes awarded by the University of Birmingham. Visit the Awarding of Degrees page for more information.